Ray and Samantha Allen are both 2009 Naval Academy Graduates. After graduation, Ray went to flight school & became a Navy Helo pilot while Sam became a Marine. Samantha served as a Marine for 5 years at Marine Special Operations Command (2nd MSOB) and weapons training Battalion. Ray is an HSC pilot now instructing at the Naval Academy. The two live in Annapolis, MD with their three daughters, and have been building their business together for four years.
BTU #114 - Founding an Inc 500 Company While Traveling Southeast Asia (Justin Cooke)
Justin Cooke is the Founder at Empire Flippers, a company that helps others buy, sell, and invest in profitable websites and online businesses. He started out in the Navy, where he spent 6 years as a Sonar Technician 2/C (STG2). Empire Flippers is an INC 500 company - Justin runs a 22 person team and has $27M+ In Online Businesses Sold.
BTU #112: Growing Black Rifle Coffee from $1.8k to $20M in 2.5 years (Evan Hafer)
Evan Hafer is the Founder & CEO of Black Rifle Coffee, a small batch coffee roasting company. He started out at the University of Idaho, after which he spent 14 years in the U.S. Army as an infantryman, a Special Forces soldier, and a CIA contractor.I came across Evan in a 2016 Forbes Article about the Top 25 Veteran Founded Startups in America.
BTU #110: Co-Founding Plated & Raising $55M (Nick Taranto)
Nick Taranto is the Co-Founder & CEO of Plated, a company whose "Mission is to Help People Eat Better, and Live Better." Plated has raised over $55M in funding, and been featured in the Wall Street Journal, Forbes, NYT, Wired Magazine and more. He started out at Dartmouth College, after which he worked at KOMPIP Microfinance before going on to Harvard Business School. After HBS, he graduated from the Marine Corps' The Basic School, where he Drilled as an active reservist for 3 years. He also worked at Goldman Sachs as a Private Wealth Advisor prior to starting Plated.
BTU #111: Two sibling Army Vets and Their Two Successful Startups
Jon Boggiano and Chris Boggiano are the Co-Founders of Versame, which leverages technology for large scale impact to improve early childhood education and language development. Versame has raised $2.5M in funding and is a team of sixteen.
BTU #109: 20 years in the Army, selling a startup to Mercedes, and co-founding GoodWorld (John Gossart)
John Gossart is the Cofounder and Chief Operating Officer of GoodWorld (www.GoodWorld.me), the FinTech startup revolutionizing philanthropy and social payments. GoodWorld was named one of Fast Company’s Most Innovative Companies of 2016 and D.C.’s Best Technology Startup. Prior to GoodWorld, John was an original partner at RideScout (www.RideScout.com), the tech startup acquired by Daimler-Mercedes in 2014.
BTU #107 - Elijah Crane: SEALS to ABC's Shark Tank & Bottle Breacher
Elijah Crane (Eli) is the Founder and CEO of Bottle Breacher, a company that creates hand crafted 50 caliber bottle openers made by Military Veterans. As President of Bottle Breacher, Eli has grown Bottle Breacher’s annual revenue to over $5 million in 2015, applied for and received 7 patents, and Negotiated a partnership with Mark Cuban and Kevin O’Leary on ABC’s hit show Shark Tank. Eli started out in the Navy, where he served as a SEAL for over 15 years. He started Bottle Breacher while on active duty and has run the company for nearly five years now.
BTU #106 - Alex Stone: Under Armour, Athletes of Valor, and the Sports Industry
Alex Stone is the Founder & CEO of Athletes of Valor, who’s mission is to help veterans transition from service to career by leveraging the power of collegiate sports. He started out as a Sergeant in the Marine Corps, after which he worked as a Product Manager at Wellpower Sports Co, and then at Under Armour as both a Development Manager and then Product Line Manager.
BTU #103 - Dr. Felicia Haecker: From RV to Dr, entrepreneur, and mom
“There are people who have - in their head - ideas that they think are ridiculous; dreams that they're afraid to pursue because of failure; because we're all afraid to fail. But while you have that safety net, go ahead an investigate it - dig into it deep, and then make a plan. Work backwards: this is the goal, assess what you have, and what do you need. And sometimes with plans you have to go back and course correct. Be OK with that. It's not a bad thing sometimes. We often beat ourselves up because we made a plan and it didn't go the way we thought it would - but that's OK. Always look back, reflect and see how you can grow from this." - Dr. Felicia Haecker
Dr. Felicia Haecker is the President of Haecker Associates Consulting, CEO of Dog Tag Divas, and Adjunct Professor at Brandman University, where she also received her Doctor of Education and Organizational Leadership. She started out in the Air Force, where she served for 12 years along with her husband, who served in the Air Force for 15 years. She faced many challenges after her separation from the military, and ultimately chose to pursue her Ed.D on female veterans transitions into post secondary education. Using this understanding of transitions, she now seeks to help other veterans diagnose where they are and construct a plan to reach their goals.
She has made herself available to the Beyond the Uniform community by email at shaecker@yahoo [dot] com
The top 2 reasons to listen to this episode is:
- A road of discovery - Felicia articulates so well what I - and so many of my guests - have experienced about a meandering road from the military to finding our career. She talks about taking leaps of faith, making mistakes along the way, but learning and being ok with those mistakes. Felicia and her husband left the Air Force after 12 & 15 years of service, respectively. They purchased an RV, and with their newborn daughter spent a year traveling the United States. This was the starting point of a journey that would lead Felicia to pursue her doctorate.
- Advice on transitions - Felicia did her doctorate work on the female veteran transition into post secondary education. She has also advised and mentored many veterans about this process, and has fantastic advice about how to avoid common mistakes in this transition.
Our Sponsor:
- Audible is offering one FREE audio book to Beyond the Uniform listeners. You can claim this offer here, and see a list of books recommended by my guests at BeyondTheUniform.io/books
Selected Resources
- Roadmap: The Get-It-Together Guide for Figuring Out What to Do with Your Life
- a great book to help you figure out what to do with your career
Show Notes
Note: I've typed these notes during my interview with Josh, so they may not completely represent his words, and may contain spelling and grammar errors. My intention is to provide veterans with a quick reference to see the gist of our conversation, along with timestamps to hear Josh's actual advice in his own words within the interview.
- 3:10 - Felicia's bio
- 4:03 - How would you explain what you do
- Every veteran makes a transition
- Her and her husband realized they transitioned out of a community that was safe and comfortable. After their transition, a lot of people didn't understand their background and they were definitely out of their comfort zone.
- This applies to the families as well - they have to deal with their significant other
- 6:15 - How she divides her time
- HCC & Dog Tag Divas are both emerging. She was diagnosed with PTSD and ADHD, and is learning there are things she needs to do to stay on task. Must do / should do / could do "To do lists" dominate her schedule on bright orange post its.
- She has two kids, and it's a matter of taking advantage of time when she has it - time in line at Starbucks, at piano practice. Sometimes she
- 8:12 - How did you decide to leave the military?
- It wasn't an easy decision; she was an Army brat, with both parents in the military. She followed her dad all over Europe as an Army kid.
- She recognized on her own she wasn't ready for college, and didn't want to waste her parents money
- Decided to join the military - originally the Marine Corps - but wasn't treated seriously during the process and saw the Air Force recruiter on her way out. The military was safe and something she understood.
- She was a photographer, and wanted to try something else out - she loved the military but wanted to try something new
- When she found out she was going to have a mother, she wanted to be the mother she didn't have. It would be tough to do both the military and a mom, so her and her husband decided she would transition. Her husband had a similar background, so they both decided - at 12 & 15 years - to get out of the military.
- They made the goal of each of them finishing their master's degree prior to leaving the military, which lead for a rushed schedule leading up to departure
- They purchased a 35' RV, and spent a year traveling the United States.
- 11:46 - Advice for figuring out when to leave the military
- Investigate the feeling - if you feel like you need to move on, give that room. See if you can switch jobs within the military, but if you can't find it start figuring out how to make it happen.
- She recently worked with someone who decided to open a catering business. But you need to do EVERYTHING you can to investigate this right now - intern, or find a temporary job. This person learned it wasn't what they wanted to do it. So investigate every avenue you can. Call people who do that job (better yet a veteran who does it) and get a feel for what it is like.
- Harness your power - my power right now is I have a paycheck and roof over my head. This is what I have - what is it I need. Capitalize on your opportunities for growth. I want to have this much money in the bank, this much education, talk to them and get buy-in with the family. Sometimes you need to go back and course correct
- The Hack Process:
- H - Harness your power. You have SOME power in the situation
- A - Assess your resources. What do you have on hand that will propel you forward, and what do you need to gather to get to that goal
- I - Identify them. The people and resources that will help you and you need to get in your corner to get there
- C - Capitalize on the opportunity
- You may be more comfortable right now than you realize - any stress you can take
- Give yourself permission to recognize how difficult the transition is, but don't wallow in it.
- 22:59 - How would you describe your path from the military to deciding to pursue a PhD?
- They were stationed in Missouri. They got in their RV and didn't know what to do next. They decided to visit her parents in Oklahoma. They piecemeal the first part of the trip together, visiting diners and different sites.
- They noticed in their journey there was a subculture of veterans everywhere they went. She noticed many experienced difficulty, and many were on the verge of homelessness. She realized that she wasn't the only one who felt challenged in the transition - there were many other veterans like this.
- Along the journey she became pregnant with their second child. As they were unpacking their house in Georgia, her husband received a job offer in Sacramento. So they packed up their house and moved cross country with their two kids
- After five days as a stay-at-home mom, she realized she couldn't do it. It was more difficult than her three deployments. She saw a commercial for a doctoral degree, and wanted to give it a try. Her children were 9 months and 3 when she started - it was crazy but she did it. And her husband just received his degree from the same program. He saw the growth and self discovery journey she went through and that motivated him to do it as well
- What was the PhD process like for you?
- She views herself as very lucky. Her program was very creative, and she was able to chart what she was interested in - which was transition in veterans. She was able to research, write papers, and do whatever she wanted. It became addicting, because she kept finding more and more information, but didn't find the readily available resources she wanted for veterans. It felt like a well-kept secret and she didn't want it to be like that.
- She kept getting assignments that kept her digging and before she knew it she stood back and realized what she wanted to go after
- When she left, her resume was good, professionally she was ready to transition. No one spoke to her heart and mind transition, that you never receive when leaving the military.
- 37:40 - In your work with veterans, what are common problems you see them facing in their civilian career?
- She teaches a masters class on Leadership. One thing she has her students do (and she does as well) is Morning Pages. You put the pen on paper for 20 minutes and you just write non-stop. She didn't think it would work and the first two weeks were random song lyrics, shopping lists, and babble, but at the end of two weeks the cob webs went away and certain things came into focus.
- She kept doing it and started to get clarity on different items - things she hadn't thought about in years. It's completely free and is an easy way to make progress in thinking through issues. Just write about whatever comes to mind - no matter how random. Keep with it and you'll find clarity. Supposed to do it first thing in the morning, as soon as she wakes up.
- There's a book called Road Map. There was a PBS show called Road Trip Nation and they actually wrote a book "the get it together guide for what to do with your life" - it will inspire you but also give you a roadmap.
- A mentor would be a GREAT addition for veterans. Help you navigate the new waters and identify what is important to you.
- Common mistakes that veterans face
- The adage that "the grass is greener" is definitely true. Without someone telling you what to do, there is also a challenge of autonomy and having to do everything on your own.
- She encourages people to imagine that you were dropped into the center of England. Yes - they speak English, but there are different words, customs, and norms. You still need to learn a lot - and it's like this with a military transition
- Some people may not understand your life and may ask you offensive questions like, "Have you ever killed someone." Try to remember it's out of ignorance and curiosity and not malice.
- She has found in Mommy Groups that things that are earth shattering to other people are not so for her... she has to remember that "my journey is different." It may take time to find your time. Observe how they interact with other people.
- Emotional Intelligence will be key too and this was something she had to learn
- 44:50 - What can we do to help veterans who are struggling in their transition
- Her local VA has a special office to help veterans who are homeless and she is looking at how to help with this
- Sometimes they just need someone to listen to them
- The TAPs programs send a LOT of information towards veterans, and going and talking and sharing there could help a lot
- She was surprised that she was diagnosed with PTSD, even though she had taken many disturbing photos as a photographer on active duty.
- 49:20 - Final words of wisdom?
- If you've been listening to this and thinking of an idea and not sure if you should do it - give yourself permission to try. It's ok to be afraid to fail - that's ok. If you think about it - the times you succeed you probably didn't think about how you got there... you didn't think about how you got there. It's only when you fail that you do. But this is when we learn - from this failure. It may work, it may not, but it's ok. Have more than an A-D plan - there are 26 letters in teh alphabet. At the end of the day, try to do what makes you happy.
BTU #100 - My Story
Justin M. Nassiri is the Founder & CEO of StoryBox, a digital marketing start-up that helps companies transform their customers into brand ambassadors. He started out at the Naval Academy, after which he served five years as an officer onboard nuclear submarines. After his transition from the military, he went to the Stanford Graduate School of Business, after which he started StoryBox. He started Beyond the Uniform at the end of 2016 in an effort to help military veterans navigate their civilian career.
BTU #99 - Jacob Martinez: Army Sergeant to President of USA's 592nd Fastest Growing Company
Jacob Martinez is the President of Market Traders Institute, a trading technology and education company with over 200 employees. Jacob started out in the Army, where he served for 4.5 years in military intelligence achieving the rank of sergeant. He started out at Market Traders Institute as Vice President of Managed Accounts and has held virtually every position in the company.
BTU #97: Jonny Coreson - Starting a company while on active duty
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This week I'm trying out a completely new interview format. If you'd like to listened to the full, unedited version of this interview, you can check it out here.
Jonny Coreson is currently on active duty in the military, and has started two different companies while on active duty. His current company - Blue Jacketeer - helps Navy Sailors prepare for their advancement exam. This is a great interview for anyone on Active Duty or recently separated who is interested in entrepreneurship.
Our Sponsor:
- Audible is offering one FREE audio book to Beyond the Uniform listeners. You can claim this offer here, and see a list of books recommended by my guests at BeyondTheUniform.io/books
Selected Links
-
- Jonny's company: https://bluejacketeer.com/
- Recommended Resources
- Bunker in a Box - brick and mortar collaboration spaces as well as online resources with meet-ups for military aspiring entrepreneurs. Geared towards people on active duty, provides a 14-module course
- The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
- Veterati - connects veterans with mentors in a desired civilian industry
BTU #91 - Seth Jordan: Marines to Founder of Dog Tag Brewing
Seth Jordan is the Founder & Chairman of Dog Tag Brewing Foundation, a brewery that provides the highest quality crafted beers that deliver a message of gratitude for the selfless sacrifice of our nation’s military. Dog Tag Brewing donates 100% of profits to benefit charities created or selected by Gold Star Families,the families of fallen warriors.
BTU #87 - Joe Musselman: Navy to Founder of The Honor Foundation
Joe Musselman is the Founder & CEO of The Honor Foundation. He started out at DePaul University. Joe enlisted in the Navy with intentions of becoming a Navy SEAL, but as he says, “God had other plans.” He sustained an injury that ultimately lead him to found The Honor Foundation. He is also the Founder of The NEXT Series and The SOF Garage.
BTU #89 - Drew Sanocki: Navy to bootstrapping from $0 to 7-figures in 1 year
Drew is a Founding Partner at Empire Growth Group, a hybrid consulting agency, services provider, and investment vehicle. He started out Harvard, after which he served in the Navy as an intelligence Officer for four years. After his transition from the Navy, Drew attended Stanford Business School. After a role at Commerce.TV in Business Development, Drew co-founded Design Public, an 'inventoryless' ecommerce company focused on the home furnishings market, which Drew bootstrapped from $0 to 7 figures in under one year, eventually selling the company after eight profitable years. Drew also runs the site NerdMarketing.com, where he writes about marketing automation and customer segmentation rules that have driven over $100 million in transactions in 2015.
BTU #85 - Nicholas Karnaze: Marines to Founder of Stubble & Stache
Nick Karnaze is the Founder & CEO of Stubble & Stache, a new breed of skincare for men, and a company that also donates a large of profits to high impact charities helping veterans travel the road to recovery. Nicholas started out at the Naval Academy, after which he served in the Marine Corps for over 7 years as an Intelligence Officer and the Special Operations community. After the Marine Corps he served as the Co-Founder and CEO of The Stabilization Group, and then as Program Lead at Praescient Analytics.
BTU #84 - David Smith: Marine Corps infantryman to CMO of a Norwegian Startup
David Smith is the Chief Marketing Officer (CMO) at Dogu, a Norwegian Business-to-Business (B2B) software company that creates unique solutions that allow businesses to visualize data and and accelerate sales. He started out in the Marine Corps as an infantry rifleman. Since the Marines he has graduated from the University of California, Berkeley, volunteered as a social entrepreneur doing humanitarian work in over 12 countries, has been part of the Stanford Ignite Veterans program, and many other diverse activities I’m sure we’ll get into during the interview.
BTU #80 - Zach & Drew - two Navy vets team up to raise $13M for Rhumbix
Rhumbix is based in San Francisco and is a mobile platform designed for the construction craft workforce. They were founded in 2014 and have raised over $13M in funding from investors including Greylock Partners, Brick & Mortar Ventures, Spectrum 28, and Glynn Capital.
BTU #78 - Josh Carter: TechStars, Operation Code, Patriot Bootcamp and more
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“ Stop worrying about the beta, and just get the product out. If you are not embarrassed by your first product, then you're doing it wrong. It should be ugly, it should be clunky, it should be what you think it should be... but less. And once you get it in the hands of the customer, the customer is going to tell you what they like and what they don't like. And that's what we realized - we were trying to be perfectionists. You want your product to be perfect, but you make these assumptions that it's going to be valuable. And the best way to do that is get it in the hands of the customer who will tell you if they find value in it." – Josh Carter
Josh Carter is the Co-Founder & CEO of Brightwork, a microservices platform that enables developers to build faster on a reliable and scalable solution. Since their founding they’ve raised over $300K in funding and have gone through Techstars in Chicago. Josh started out in the Navy, where he served for about 3 years. Since his time in the Navy he’s held multiple engineering roles in the Telecom industry and eventually a Senior Support Engineer at the startup, Twilio, a communication startup that went public earlier this year. Josh founded his own digital marketing agency - Plunk - and is also a former founding board member of Operation Code.
The top reason to listen to today’s show is:
- Support - Josh has been living in the startup world for a while, and has a great overview of different resources available for other veteran entrepreneurs. In particular, he talks about TechStars, and gives a fantastic overview of this 3 month program, as well as Patriot Bootcamp and other great resources. In this conversation, we cover a lot of topics, including:
Our Sponsor
Audible is offering one FREE audio book to Beyond the Uniform listeners. You can claim this offer here, and see a list of books recommended by my guests at BeyondTheUniform.io/books
Selected Links
- Twilio
- Brightwork.io
- Plunk
- TechStars - this was a great help for Josh in starting a venture backed company. It is a 3-month program offered all over the United States. They take 6% of the company in exchange for $120,000 in funding.
- FounderCon - all TechStar founders get together for one year
- Patriot Bootcamp - offshoot of the TechStars core program. It's a one weekend program that is very intense, but very targeted in preparing veterans for entrepreneurship
- Operation Code - Chris was a founding board member; they help transitioning veterans get into coding - finding mentors and sharing advice for becoming a programmer
- Resources
- Meetup.com - Coffee with CoFounders - lowkey get togethers are rotating coffee shops for founders to connect with each other and talk about what they're struggling with
Show Notes
- 1:45 - Josh's background
- 2:30 - When Josh knew he would leave the military and how he approached this decision
- 3:20 - What Josh's first job search looked like and how he found the Art Academy to be different than he expected. He talks about how he found his way to the Telecom industry
- 4:23 - An overview on the Telecom industry and the sorts of jobs Josh held
- 5:16 - An overview of Josh's work at Brightwork, as well as the engagements he held before then
- 7:57 - What it was like for Josh to be actively employed at Twilio while running his own digital agency
- 9:15 - The moment when Josh first had the idea of Brightwork
- 11:55 - An overview of TechStars and how Josh ended up in Chicago
- 15:28 - How TechStars provides an investment of $125k for 6% of the company
- 17:38 - An overview of Patriot Bootcamp and Josh's experience
- 19:46 - What Josh's founding team looks like and advice to veterans for finding initial team members
- 25:48 - What Josh's life looks like on a day-to-day basis as part of an early stage startup
- 28:50 - Josh's advice to other veterans considering starting their own company
- 35:10 - Other resources Josh would encourage other veterans to check out
- 39:32 - An overview of Operation Code and how Veterans might engage with them
- 41:00 - One of the biggest mistakes Josh made in his entrepreneurial journey and what he learned from it
- 44:00 - Josh's final words of wisdom
BTU #72 - Michael Bradley: How NUPOCC is helping veterans find their ideal job
Michael is the President & Owner of M3S Networking, a small business that focuses on dynamic problem-solving, particularly with startups and small businesses. He Started out at the Naval Academy, after which he served for seven years as a submarine officer. After his transition from the Navy, he spent two years working on a spy satellite job with the National Reconnaissance Office as an Acquisition/Project Officer. Michael is also the Chairman of the Navy Nuclear Power Officer Career Conference (NUPOCC), a career fair helping veterans transition from the military or find new jobs- those of you who have listened to Episode #55 with Ashley Snyder will remember this as the organization that she credited with landing a job at Google directly out of the Air Force. Finally, he's a husband, dad of 3 boys and is a credentialed baseball media member.