In this episode I provide my top 17 takeaways from an incredible book about leadership and growing a company: Mastering the Rockefeller Habits.
BTU #426 - Building a Community on LinkedIn (Justin & Jennifer Welsh)
Why Listen:
Normally on the show, I interview military veterans about what they're doing post-service. My guests today are not military veterans, but I believe their message and perspective are a great contribution to our community.
This is a great episode for anyone. Whether you're a job seeker, an entrepreneur, or an executive, LinkedIn is such a powerful platform. We talk about it all the time on the show. Today, we're going deep on tactics for how to use LinkedIn to grow an audience, sell products, find your next job, or build your brand. There are so many different things that you can do with it.
About Justin & Jennifer:
Justin Welsh is a solopreneur building a portfolio of one-person businesses to $5M+ in revenue. As a "diversified entrepreneur," he splits his time between investing in early B2B SaaS companies, advising early-stage SMB SaaS companies in the healthcare technology vertical, building digital products, running a paid community for creators, and coaching entrepreneurs. Prior to his work as an entrepreneur, he spent a decade as an operator helping build two $50M+ ARR companies and raise over $300M in venture capital.
After a decade managing global office operations for high-growth startups, Jennifer pivoted to pursue her passion for personal finance. She's on a mission to share financial literacy and help people get started investing in the stock market. You can read all of her best tips on LinkedIn, where she's amassed over 50,000 followers in the last 12 months.
BTU#425 - WHO not HOW (Book Review)
In this episode, I provide my key takeaways from a book a recent guest recommended to me; WHO not HOW. It is a book all about the fact that, when presented with a problem, we often think: how can I solve this? Instead, the book talks about shifting to a "who can help me solve this" mindset. By finding a WHO who has a network and area of expertise to solve your problem, you free yourself up instead to operate in your own particular zone of genius.
BTU #424 - Growing a Business through Acquisitions (Mike Maynard @ Napier)
Why Listen:
Normally on the show, I interview military veterans about what they're doing post-service. My guest today is not a military veteran, but I believe his message and perspective are a great contribution to our community.
Today's guest, Mike, has a unique career transition story that I haven't heard before and thought would benefit our audience. We talked about Mike's career transition of going from someone on the tech side to someone on the marketing side as an owner and operator, but also the process of acquiring other businesses.
About Mike:
Mike Maynard is the Managing Director of the Napier Group, a 7 million PR and marketing agency for B2B technology companies. He was awarded a Master's Degree in Electronics and Electrical Engineering from the University of Surrey and an MBA from Kingston University. He acquired Napier in 2001. Since that time, Mike has directed major PR and marketing programs for a wide range of global technology clients reaching over 30 European countries. He is actively involved in developing the PR and marketing industries, is Chair of the PRCA B2B Group, and is a Visiting Lecturer in PR at Southampton Solent University.
BTU #423 - You Are a Badass at Making Money (Book Review)
BTU #422 - Creating a Culture (Barry Saltzman)
Why Listen:
Normally on the show, I interview military veterans about what they're doing post-service. My guest today is not a military veteran, but I believe his message and perspective are a great contribution to our community.
Today's guest, Barry, is helping companies and individuals reach their full potential. Our conversation gave me a deeper understanding of myself, my drives, strengths, and weaknesses. As he puts it, I can be a hero or a villain, and some triggers can drive me in either of those directions; this is certainly applicable to self-knowledge. But we talked about it in the context of choosing the teams that you join, the companies you build, and the employees you hire. He also talks about having goals and being clear about what you want. Regardless of your career aspirations, Barry's got some great wisdom in here for you.
About Barry:
Barry Saltzman is a Senior Executive with 30 years of “hands-on” experience in both public and private global companies. Barry has held leadership positions for Global 100 Companies, Innovative Technology and Service Companies, Industry Leading Distributors and Software Companies. As a hands-on leader throughout his career, Barry has been responsible for Global Sales, Business Development, Leading and Managing Complex Project Teams, Service Delivery and as a CEO in a Turnaround Situation.
BTU #421 - The 15 Commitments of Conscious Leadership (Book Review)
BTU #420 - An Overview of the Space Ecosystem (Shelli Brunswick @ Space Foundation)
Why Listen:
Shelli is doing incredible work at Space Foundation, a nonprofit helping expand the space ecosystem and helping job seekers just like you find a job in the space industry. There are a lot of opportunities here. Shelli is one of the rare ones I've interviewed in 420 episodes where it is so clear that she found a good fit for herself in this organization. After 29 years in the Air Force, she is motivated by helping others and giving back. She desires to be inclusive with this industry and pay forward to the next generation. It's always refreshing to speak with someone that has found a calling, not just a career.
As always at beyondtheuniform.org you'll find show notes with links to everything we discussed, as well as 419 other episodes just like this one.
About Shelli:
Shelli Brunswick is the Chief Operating Officer at Space Foundation, the world's premier organization to inspire, educate, connect, and advocate on behalf of the global space community. Her career includes work as a space acquisition and program management leader and congressional liaison for the U.S. Air Force to her current role, including overseeing Center for Innovation and Education, Symposium 365, and Global Alliance.
BTU #419 - Mindset: Feelings
BTU #418 - Becoming a Bakery Director (Ranjeet Singh @ Aspire Bakeries)
Why Listen:
Today's story is so different. Ranjeet has an incredible background of going from the Marine Corps as an Avionics Division Non-Commissioned Officer and then choosing to go down a path centered around food and operations, including roles like being a Plant Supervisor at Safeway, a Shipping Department Supervisor at Albertsons, an Operations Manager at Ralphs Grocery Company, and a Plant Manager at BakeMark. You probably recognize all of those names. You've definitely had one of his products from Aspire Bakeries, where his focus is on frozen baked goods. But so much to learn today about why he chose to focus on this industry. Today, he will talk about the advantages of being so focused in this way, what it's like to be a Bakery Director, and what his day-to-day life looks like.
As always, at beyondtheuniform.org you'll find show notes with links to everything we discussed, as well as over 417 other episodes just like this one, all offered for free.
About Ranjeet:
Ranjeet Singh is the Bakery Director at Aspire Bakeries, a North American baking company with a leadership position in specialty frozen baked goods. Some of their brands you may recognize are La Brea Bakery, Otis Spunkmeyer, and Oakrun Farm Bakery. Ranjeet served in the Marine Corps for nearly five years as an Avionics Division Non-Commissioned Officer. He worked as a Plant Supervisor at Safeway, a Shipping Department Supervisor at Albertsons, an Operations Manager at Ralphs Grocery Company, and a Plant Manager at BakeMark. He earned his BSBA in Management from Columbia College and an MBA from Syracuse University.
BTU #417 - Mindset: Gratitude
BTU #416 - How to Sell Shovels in a Gold Rush (Trevor Shirk)
Why Listen:
One thing that will come through in this interview is how much Trevor is constantly learning from others and books as a professional and an entrepreneur. I am ordering three different books based on the ones he recommended in this episode. We talked a lot about how the riches are in the niches and Trevor's own story of entrepreneurship of how he started to do things and had a realization and pursued that. And it led to what he's doing right now, which is selling software specifically-targeted at the cannabis dispensaries, which are booming here in Colorado and elsewhere.
About Trevor:
Trevor Shirk is the CEO and Co-Founder of Terrayn, where he has generated $28 million in revenue with over 160 dispensaries. He graduated from West Point in 2008. Trevor served in the Army for more than eight years, where he was a Ranger Qualified Combat Engineer, including combat ops in Afghanistan. When he left the Army, he did Stanford's Ignite Program and became CEO of Strattex Solutions, where he did SEO and digital marketing strategy work. After that, he co-founded Terrayn nearly two years ago.
BTU #415 - Athlete Foundary (KC Chhipwadia)
Why Listen:
KC overlapped his time in the military with his time at NASA having over 20 years at each of those organizations. Although his childhood aspiration was to become an astronaut, and he got to the final stages of that process, he ended up starting a company called Athlete Foundary. I love their mission because it's aimed at helping children of any zip code and background fulfill their dream of becoming collegiate athletes. By leveling the playing field and making it clear what process people need to follow to become a collegiate athlete, he's helping hundreds of 1000s of people across the United States. This is a great episode for those of you interested in entrepreneurship. It's also great to see how someone is having a positive impact on the world after the military service, and also hearing about his experience at NASA.
About KC:
KC Chhipwadia is the CEO and Founder of Athlete Foundary. For the driven middle and high school student athlete, Athlete Foundary improves the odds of her achieving her dream to become a collegiate athlete, regardless of zip code, by providing a first-of-its-kind athletic and academic unified plan, integrated with qualities collegiate coaches actually value so they can track, build, and communicate a better journey to collegiate athletics. KC served for 20 years as a Senior Human Spaceflight Engineer at NASA Johnson Space Center, supporting over 50 Space Shuttle missions. He also served for over 20 years, both active and reserved in the Navy as a Surface Warfare Officer, including deployments to Iraq looking for our missing-in-action, and Afghanistan with Naval Special Warfare.
BTU #413 - 3x Growth in Two Years as CEO (Justin Wells)
Why Listen:
Today's interview is a different story than I've heard before. Because Justin didn't found a company, he was working at a company called Intuit, getting a lot of experience in product innovation. He was contacted by a company right when he was starting his entrepreneurial journey about having the possibility of him taking over as CEO. It's a path that I haven't heard of a lot. He's done well at tripling the size of this company in those two years. Even though at that time the pandemic started and he lost a third of his revenue overnight. I love this conversation. Keep an ear out for when he talks about it. He took action while on active duty, earning his MBA and volunteering so that when he got out of the military, his resume had mostly non-military items, which was an impressive idea. I learned a lot from Justin; he seems like a natural coach, and I'm personally looking forward to keeping in contact with him and continuing to learn from his example of leadership.
About Justin:
Justin Wells is the CEO at Interlaced.io. It's a 50-person IT services company in San Diego. They provide premium IT managed services, essentially enterprise-grade IT programs and fractional IT departments with Apple Cloud and networking expertise. Justin started at the Naval Academy, after which he served in the Navy for ten years as a Naval Aviator. He earned his MBA from UC San Diego, focusing on innovation strategy, business development, and growth partnership. Interlaced.io was founded in 2009. Justin took over as CEO two years ago, tripling the company's size over that time through organic growth and a recent acquisition.
BTU #412 - Hemp & Psychedelics (Devin Alvarez @ StraightHemp)
Why Listen:
I had intended to spend the bulk of my conversation with Devin talking about growth and marketing because he has some great ideas. But we ended up going down a different path. Devin runs a company called StraightHemp, where they sell different hemp-related products. In this interview, we talked about CBD and other things. And he also is an advocate for psychedelics. Devin is a rare breed of person. He's building a company and making money, but that's not what's driving him. Devin is very community-driven. He's very much about making the world a better place. I know that sounds trite. But it just really I found our interview touching in that sense. As an entrepreneur, it was helpful to see an example of someone who is so purpose-driven.
As always at beyondtheuniform.org we'll have show notes with links to everything we discuss over 411 other episodes, just like this one, maybe not using the word psychedelic.
About Devin:
Devin Alvarez is the Founder and CEO of StraightHemp. Using a proprietary extraction method to power their leading Straight Hemp family of products, they are positioned to become a top seller in the natural products channel. He started at the Air Force Academy before switching over to Florida State University. He holds a Master's of Science from Florida Agricultural and Mechanical University in Environmental Science.
BTU #411 - Air Force to Health Tech Startup President (Kit Kieling @ Orderly Health)
Why Listen:
Today's conversation is dense in terms of the amount of wisdom per square second. I've known Ken for a while now, and it was great hearing more about his story. I respect his vulnerability and authenticity in sharing how he navigated multiple times in his career in life. Things didn't work out the way that he thought they would. One example is his work in the ICU in Afghanistan and Iraq that changed his view about medicine and realizing that that path wasn't what he wanted to do. And he goes from there to consulting and then becomes a senior at a rapidly growing startup. It just shows that you can adapt and overcome. He talks about hiring, managing a remote workforce, and so many great things.
As always, at beyondtheuniform.org you'll find show notes with links to everything we discussed, as well as 410 other episodes just like this.
About Kit:
Kit Kieling is the President, COO, and Co-Founder of Orderly Health. Orderly Health is on a mission to make sure patients have access to the most up-to-date information about healthcare providers. Through proprietary algorithms of machine learning, Orderly Health improves the accuracy of provider directories and the overall interoperability of data for payers and providers. Kitt started at the Air Force Academy and earned his MD from the Oregon Health and Science University. He served as the Pediatric ICU Director in Iraq and Afghanistan. He has also worked as a Consultant at McKinsey & Company in addition to multiple medical positions before his time at Orderly Health.
BTU #410 - Army to CEO (Erik Malmstrom)
Why Listen:
Erik is a man I tremendously respect. His background is unbelievably impressive. A few things that we talked about that stood out to me is, first of all, where we started the conversation, which is an alternate view on the veteran transition that I've never heard before; it puts veterans in a different light. And I think it's very thought-provoking. Second of all is Erik's work around Afghanistan, which he has done for the last ten years of helping people get out of Afghanistan and making sure that they're safe. Third of all, Erik has an amazing story of work in the food and agriculture space, and he talks about why that's so important to him. Fourth, it was remarkable to hear about the crazy journey that the quarantine put on his company, SafeTraces, and how they were able to pivot into something even bigger when most companies honestly would have gone out of business. Instead, they're thriving due to their adaptability. And he talks about how the military training was such an asset in that way.
About Erik:
Erik Malmstrom is the CEO of SafeTraces, a biotechnology company that is harnessing the power of DNA. SafeTraces has developed groundbreaking solutions for food and drug traceability, sanitation verification, and safe airflow verification that address the fundamental human need for safety. Erik started out at the University of Pennsylvania, after which he served for nearly seven years in the Army, where he graduated from Army Ranger School and Airborne School and earned the Bronze Star Medal for his service as a rifle platoon leader during deployments to eastern Afghanistan. After his military service, he earned degrees at Harvard Business School and Harvard's John F. Kennedy School of Government. His career has included time at Cargill, working on food, agriculture, nutrition, and risk management, time as a White House Fellow, and time as General Manager of the Farmer's Business Network, a company that has now raised over $250 million in capital.
BTU #409 - Investing in Cybersecurity (Ken Gonzalez)
Why Listen:
Ken is an absolute Rockstar. His career includes working at some of the most iconic brands in Silicon Valley; Siebel Systems, McAfee, AVAST Software, FireEye, and now founding and running his own investment firm, NightDragon. Here are six different things to keep an ear out for in this episode. First of all, why veterans should consider a career in cybersecurity and what the characteristics of this industry are. Second, what life is like as a mid to late-stage investor. Third, the one thing everyone overlooks when it comes to networking. Fourth, using the lens of fun learning and money to evaluate career shifts. Fifth, why you should always take a job interview even if you're happy at your current job. And sixth, an overview of the corporate development role, something we've never talked about on the show.
About Ken:
Ken Gonzalez is the Managing Director of NightDragon, an investment and advisory firm focused on investing in growth and late-stage companies within the cybersecurity, safety, security, and privacy industry. Prior to NightDragon, Ken was the Managing Director of ForgePoint Capital. Previously, he led the strategy and corporate business development functions at FireEye, AVAST Software, McAfee, and Siebel Systems (now part of Oracle) and was responsible for acquisition target selection, deal negotiation, and post-merger integration. He also served in the United States Army as an infantry officer with the 82nd Airborne Division and the 75th Ranger Regiment.
BTU #408 - 0 to 2,100 Employees (Alex O'Brien @ Cardinal Group)
Why Listen:
I'm so grateful for the opportunity to have this conversation with Alex. I reached out to him via LinkedIn because I saw he was in Denver, and he was a Marine who has done incredible things as an entrepreneur and basically treated this interview as part two of a conversation with him. Here's a couple of things that stood out to me that I hope you benefit from this interview. At one point, Alex says, I don't know anything, pay me and teach me. I think that's such a great thought as he was taking different jobs as he was starting his company; such a great way to approach anything, which is find something that can make money and teach you a skill set. I really appreciate his lessons on patience. You'll hear that in his 15-year journey of building up a real estate company that spans so many different functional areas now, but it wasn't an overnight success. He also talks about pounding the rock. It's not a single pound that cracks the rock. But it's the repeated relentless intention of showing up every day. I think there's a lot there that I can learn as well going along with that his story really has these threads of constant improvement. And I'm just appreciating his thoughts on inclusivity and how creating an incredible place to work really depends on understanding each unique person, their history, and what they're wanting out of life. And then you can create and craft an environment that's right for them. It was really powerful to think of that from a cultural standpoint.
As always at beyondtheuniform.org there are show notes with links to what we discuss timestamps for the key points of this interview and 407 other interviews similar to this one, all provided for free.
About Alex:
Alex is the Chief Executive Officer at Cardinal Group Companies, a fully integrated real estate investment, construction development, marketing, and management firm specializing in opportunistic and value-added investments throughout the United States. Alex started out at Miami University after he served in the Marine Corps for four years as a Logistics Officer. He started the Cardinal Group out of the Marine Corps, and over the last 15 years, has bootstrapped his company. For those of you that are unfamiliar with that term, bootstrap means he did not bring on outside investment. He bootstrapped his covenant over 2100 employees, somehow finding time to earn an MBA at Chicago's Booth School of Business along the way.
BTU #407 - True Made Foods (Abe Kamarck)
Why Listen:
I enjoyed this conversation; Abe's honesty, his directness in revealing the ups and downs of entrepreneurship, as well as the many pivots that he's experienced in his own life. He started True Made Foods seven years ago when he was 38. He had four kids. It was not necessarily in line with what he did in his background. They are growing rapidly. They were named one of the top 10 most innovative food companies of 2021. In this interview, I appreciated how he talked about how most people get jobs through their network, not the front door. And when you leave the military, you're almost starting with an empty network. He talks about how big-name degrees at big schools don't solve everything. He talks about going to Bulgaria and taking over a plastics company to do turnaround work. He also talks about how his four kids were eating ketchup and he couldn't get them to stop. So he wanted to address a problem around his table. I love what he shares about saying no to growth and being honest about when you're ready to grow.
About Abe:
Abe is the CEO and Founder at True Made Foods. Prior to True Made Foods he had an eight-year career as a Naval Aviator, where he deployed around the world and for OIF. Post Navy, Abe lived and worked as an entrepreneur in emerging and frontier markets, including China, Egypt, Jordan, Qatar, Kazakhstan, Bulgaria, Ghana, Uganda and Lebanon. He launched multiple businesses in difficult environments and helped raise debt and equity capital for SMEs in Africa and China.