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Why Listen:
Normally on the show, I interview military veterans about what they're doing post-service. My guests today are not military veterans, but I believe their message and perspective are a great contribution to our community.
This is a great episode for anyone. Whether you're a job seeker, an entrepreneur, or an executive, LinkedIn is such a powerful platform. We talk about it all the time on the show. Today, we're going deep on tactics for how to use LinkedIn to grow an audience, sell products, find your next job, or build your brand. There are so many different things that you can do with it.
About Justin & Jennifer:
Justin Welsh is a solopreneur building a portfolio of one-person businesses to $5M+ in revenue. As a "diversified entrepreneur," he splits his time between investing in early B2B SaaS companies, advising early-stage SMB SaaS companies in the healthcare technology vertical, building digital products, running a paid community for creators, and coaching entrepreneurs. Prior to his work as an entrepreneur, he spent a decade as an operator helping build two $50M+ ARR companies and raise over $300M in venture capital.
After a decade managing global office operations for high-growth startups, Jennifer pivoted to pursue her passion for personal finance. She's on a mission to share financial literacy and help people get started investing in the stock market. You can read all of her best tips on LinkedIn, where she's amassed over 50,000 followers in the last 12 months.
Selected Resources:
Justin’s LinkedIn: https://www.linkedin.com/in/justinwelsh/
Jennifer’s LinkedIn: https://www.linkedin.com/in/jennifer-a-welsh/
Digital course and Saturday solopreneur newsletter: https://www.justinwelsh.me/
Weekly newsletter with tips on how to start investing: https://jenniferwelsh.me/
The Operating System: Grow & Monetize Your LinkedIn: theoperatingsystem.co
Time Stamps:
Justin and Jennifer’s background [3:14]
Translating skill sets [11:21]
Starting a company with a family member or friend [15:33]
Why it is important to have a niche [19:38]
The problem and the audience [30:03]
Becoming top of mind [32:23]
Engagement for the right reason [35:50]
Be simple and clear in media [38:27]
Sharing valuable knowledge [45:47]
Real-life personal experience [48:32]