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Why Listen:
I'm so grateful for the opportunity to have this conversation with Alex. I reached out to him via LinkedIn because I saw he was in Denver, and he was a Marine who has done incredible things as an entrepreneur and basically treated this interview as part two of a conversation with him. Here's a couple of things that stood out to me that I hope you benefit from this interview. At one point, Alex says, I don't know anything, pay me and teach me. I think that's such a great thought as he was taking different jobs as he was starting his company; such a great way to approach anything, which is find something that can make money and teach you a skill set. I really appreciate his lessons on patience. You'll hear that in his 15-year journey of building up a real estate company that spans so many different functional areas now, but it wasn't an overnight success. He also talks about pounding the rock. It's not a single pound that cracks the rock. But it's the repeated relentless intention of showing up every day. I think there's a lot there that I can learn as well going along with that his story really has these threads of constant improvement. And I'm just appreciating his thoughts on inclusivity and how creating an incredible place to work really depends on understanding each unique person, their history, and what they're wanting out of life. And then you can create and craft an environment that's right for them. It was really powerful to think of that from a cultural standpoint.
About Alex:
Alex is the Chief Executive Officer at Cardinal Group Companies, a fully integrated real estate investment, construction development, marketing, and management firm specializing in opportunistic and value-added investments throughout the United States. Alex started out at Miami University after he served in the Marine Corps for four years as a Logistics Officer. He started the Cardinal Group out of the Marine Corps, and over the last 15 years, has bootstrapped his company. For those of you that are unfamiliar with that term, bootstrap means he did not bring on outside investment. He bootstrapped his covenant over 2100 employees, somehow finding time to earn an MBA at Chicago's Booth School of Business along the way.
Selected Resources:
Alex’s LinkedIn: https://www.linkedin.com/in/alexobrien/
Cardinal Group: https://cardinalgroup.com/
Time Stamps:
Alex’s background [3:23]
Cardinal Group [5:52]
How to find a business partner [8:27]
How long it took Alex to start making money from his own company [11:33]
Adding value to the team [15:42]
Entrepreneurs need to be comfortable with taking risks [17:55]
Try adding different revenue streams [20:26]
You have to worry about the now and the future at the same time [23:28]
Overcoming plateau [25:37]
How Alex’s role transitioned over time [30:25]
Resources for entrepreneurs [35:24]
Hire a veteran [39:16]