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Why Listen:
I think it's amazing this conversation I had with Josh because most of it is about adding value and - what he calls leveraging generosity for marketing and sales. And what's crazy for me is that the way that I met Josh a couple of months ago was through a connection, and I even forget how I met him. I run a company Captivate.ai that works all in marketing, and Josh is such an expert in sales systems and marketing. I think that this is a little bit different from a typical episode. We don't talk a lot about career transition. But we talk about getting attention, using marketing and sales in a way that's authentic and genuine and doesn't feel icky, is probably the best word I can use. One thing you'll take away from this episode is just a lot of great ideas about an authentic way to get attention, to market, to do sales, to get your message across, whether that's personal or professional. Second of all, I think that Josh is an incredible entrepreneur, and I admire him. I've been doing podcasting for four years, and I often feel like an old hat at this. Josh has been doing it for 14 years, a full decade longer than I have. His thoughts on entrepreneurship, on media, PR, all of these different things; there's just a goldmine here.
About Josh:
Josh is the founder and CEO of Up My Influence, which provides step-by-step tools, coaching, and public relation hacks for entrepreneurs to dramatically increase their sales by attracting their perfect audience, all at a fraction of the cost of traditional PR services. Since serving in the Navy as a broadcast journalist, he has founded and led multiple companies including SavingsAngel, and the Josh Elledge Consulting Company. Josh has been podcasting for 14 years - most people don't even know that podcasting has been around for that long - and he has had over 2000 media appearances.
Selected Resources:
Josh’s LinkedIn: https://www.linkedin.com/in/joshelledge/
Josh’s Instagram; https://www.instagram.com/upmyinfluence/
Josh’s Twitter: https://twitter.com/joshelledge
Up My Influence: https://upmyinfluence.com/
The Thoughtful Entrepreneur Podcast: https://upmyinfluence.com/podcast/
Authority Confidential Podcast: https://upmyinfluence.com/authority-confidential/
SavingsAngel: https://savingsangel.com/
Time Stamps:
Josh’s background [1:04]
Nobody's smarter than the market [10:01]
An authentic way to share your message and get attention [13:50]
How to market or sell more effectively [17:06]
Stay top of mind without being annoying [23:14]
Bring heart and system into a conversation [29:56]
SavingsAngel [32:09]
Josh’s free resources [34:35]