Subscribe on: iTunes | Stitcher | Google Play            Enjoy the episode? Review us on iTunes!

Why Listen:

This is a quick short episode in between our normal format of Beyond the Uniform, which is me interviewing military veterans about their civilian career, what they did, how they got there, and advice for how you can do the same. So today’s guest is someone who is not a military veteran, but I love this story. It's something that I did for my company Captivate.ai., and I wanted to share it here as well. I put together a three-minute video that's worth checking out if you like Paul's story. So here's the backstory. I spent a lot of time on LinkedIn, and my company Captivate.ai does a lot with marketing technology. Last week, when I was on LinkedIn, I saw a post by a man called Paul David, who had gotten 200,000 likes on his post, which roughly translates to at least 6 million people who saw this post. So immediately, it caught my eye, and I reached out to Paul. First, I did a little bit of digging to see what he had been doing on social media, and what led to this literally overnight success. He will talk about this in the interview; he posted this at night, went to bed, and woke up, and he had 1000s of people who had messaged him, so I wanted to also reach out to him and learn more about his story. I think this was a great story especially for those of you who are interested in marketing and promoting yourself, your business, your product, whatever it is. It's just interesting for me to hear the stories of how people have managed to get attention. But I also think it's a great reminder of the power of knowing who you are in being authentic and courageously vulnerable. And Paul exhibits all of those things. 

As always at beyondtheuniform.org you'll find show notes with links to everything we discuss, you'll find over 400 other episodes in our traditional format of interviews with military veterans. 

Selected Resources: 

• Paul’s viral post on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6826938366186147840/ 

• Paul’s Instagram: https://www.instagram.com/paulmichaeldavid/?hl=en 

• My Inadvertent viral post: https://www.paulmichaeldavid.com/blog/2021/7/31/my-inadvertent-viral-post 

• Paul’s TikTok: https://www.tiktok.com/@paulmichaeldavid?lang=en 

Time Stamps:

• The starting point of Paul’s viral post [3:39]

• The impact on Paul’s business or life from his unbelievably viral post [5:11]

• Sharing who you are on LinkedIn [9:57]

• Uniqueness is an asset for smaller companies [11:15]

• Paul’s advice on how your post can go viral [12:24]