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Why Listen:

Normally on the show, I interview military veterans about what they're doing post-service. My guest today is not a military veteran, but I believe his message and perspective are a great contribution to our community. 

Today's guest, Mike, has a unique career transition story that I haven't heard before and thought would benefit our audience. We talked about Mike's career transition of going from someone on the tech side to someone on the marketing side as an owner and operator, but also the process of acquiring other businesses. 

About Mike:

Mike Maynard is the Managing Director of the Napier Group, a 7 million PR and marketing agency for B2B technology companies. He was awarded a Master's Degree in Electronics and Electrical Engineering from the University of Surrey and an MBA from Kingston University. He acquired Napier in 2001. Since that time, Mike has directed major PR and marketing programs for a wide range of global technology clients reaching over 30 European countries. He is actively involved in developing the PR and marketing industries, is Chair of the PRCA B2B Group, and is a Visiting Lecturer in PR at Southampton Solent University.

Selected Resources: 

• Mike’s LinkedIn: https://www.linkedin.com/in/mikemaynard/ 

• Napier: https://www.napierb2b.com/

Time Stamps:

• Mike’s background [2:32]

• Ignorance and enthusiasm [4:37]

• You've got to get your timing right [5:46]

• Things don't stay terrible for forever [7:01]

• Understand the business to run it effectively [7:56]

• Napier Group’s mission [9:21]

• Build a team of experts [11:56]

• Mike’s advice for acquiring established companies [14:17]

• The downside of business acquisition [17:47]