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Why Listen:

Normally on the show, I interview military veterans about what they're doing post-service. My guest today is not a military veteran, but I believe his message and perspective are a great contribution to our community. 

Today's guest, Barry, is helping companies and individuals reach their full potential. Our conversation gave me a deeper understanding of myself, my drives, strengths, and weaknesses. As he puts it, I can be a hero or a villain, and some triggers can drive me in either of those directions; this is certainly applicable to self-knowledge. But we talked about it in the context of choosing the teams that you join, the companies you build, and the employees you hire. He also talks about having goals and being clear about what you want. Regardless of your career aspirations, Barry's got some great wisdom in here for you.

About Barry:

Barry Saltzman is a Senior Executive with 30 years of “hands-on” experience in both public and private global companies. Barry has held leadership positions for Global 100 Companies, Innovative Technology and Service Companies, Industry Leading Distributors and Software Companies. As a hands-on leader throughout his career, Barry has been responsible for Global Sales, Business Development, Leading and Managing Complex Project Teams, Service Delivery and as a CEO in a Turnaround Situation.

Selected Resources: 

• Barry’s LinkedIn: https://www.linkedin.com/in/barrysaltzman/ 

• Saltzman Enterprise Group: http://www.saltzmaneg.com/ 

• Podcasts:

  • Simon Sinek: https://simonsinek.com/podcast 

  • Gary Vaynerchuk: https://www.garyvaynerchuk.com/podcast/ 

Time Stamps:

• Barry’s background [2:47]

• Barry’s three different categories of services [6:12]

• Everybody has two personalities [10:19]

• Shifting clients from the villain to the hero [13:14]

• Customers are giving the instructions on how to talk to them [19:11]

• Ask the right questions to get the right answers [21:03]

• How to figure out who to work with [22:44]

• H2H (human to human) business [31:55]

• Using a skinny version of your product  as a Trojan horse [34:05]

• Barry’s resources [38:33]

• Take a step back and think about what you enjoy doing [40:48]