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Why Listen:

I had intended to spend the bulk of my conversation with Devin talking about growth and marketing because he has some great ideas. But we ended up going down a different path. Devin runs a company called StraightHemp, where they sell different hemp-related products. In this interview, we talked about CBD and other things. And he also is an advocate for psychedelics. Devin is a rare breed of person. He's building a company and making money, but that's not what's driving him. Devin is very community-driven. He's very much about making the world a better place. I know that sounds trite. But it just really I found our interview touching in that sense. As an entrepreneur, it was helpful to see an example of someone who is so purpose-driven.

As always at beyondtheuniform.org we'll have show notes with links to everything we discuss over 411 other episodes, just like this one, maybe not using the word psychedelic.

About Devin:

Devin Alvarez is the Founder and CEO of StraightHemp. Using a proprietary extraction method to power their leading Straight Hemp family of products, they are positioned to become a top seller in the natural products channel. He started at the Air Force Academy before switching over to Florida State University. He holds a Master's of Science from Florida Agricultural and Mechanical University in Environmental Science.

Selected Resources: 

• Devin’s LinkedIn: https://www.linkedin.com/in/devin-alvarez-57508744/ 

• StraightHemp: https://straighthemp.com/ 

• Dear Founder by Maynard Webb: https://www.amazon.com/Dear-Founder-Letters-Manages-Business-ebook/dp/B079DVSV1F 

Time Stamps:

• Devin’s background [0:36]

• What is hemp and how do you use it? [12:07]

• Devin’s purpose [18:27]

• StraightHemp’s products [20:35]