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About Ryan:

Ryan is the founder of CareerBrand, a company that helps brands find their essence. So they position packages and promote their expertise online with strong brand messaging. Without clear messaging, your brand can't reach its full potential. He is also the author of the book Career Kred as well as the just-released book LinkedIn Made Simple, which is co-authored by Andy Foote.

Selected Resources: 

• Ryan’s website: https://ryanrhoten.com/ 

• Ryan’s LinkedIn: https://www.linkedin.com/in/ryanrhoten/ 

• Ryan’s Twitter: https://twitter.com/ryanrhoten?lang=en 

• Ryan’s Instagram: https://www.instagram.com/ryanrhoten/ 

• Ryan’s Youtube: https://www.youtube.com/channel/UCCexxtDt5rzfZc3FprjtiIw 

Time Stamps:

• Ryan’s background [3:07]

• Why it is so important for brands and individuals to create a clear message [5:33]

• Problems and struggles of brand identity [9:54]

• Best practices for brands [15:36]

• Focusing on the details [22:13]

• How to use feedback right [27:34]

• How do you start building a content strategy around the brand’s message [34:36]

• What not to do on LinkedIn [40:03]