This is the first interview I’ve done with the spouse of a member of the Armed Forces, and this is a fantastic interview for anyone interested in entrepreneurship. Stephanie and Kory (Navy O-3 currently on Active Duty) started Perspective Fitwear. In this interview we talk about the nuts and bolts of starting a company, including how to incorporate, how much it costs, how to get a logo, and more. We talk about the rule of 12 - how it takes 12 interactions until they make a purchase; we talk about how everything in a startup takes twice as long and costs twice as much as you’d think. We talk about how incredibly difficult it is to get attention when you’re starting a company, what it’s like to work with a spouse, the importance of structure and more. I’ve been an entrepreneur for over ten years now, and Stephanie’s advice and experience felt spot on from my perspective.
About Stephanie & Kory:
Kory Perez is an Navy O-3 and FRS Instructor Pilot for the MH-60S in Coronado, CA. He started out at the Naval Academy, and has been on Active Duty for over 7 years, obtaining a Master’s Degree in Systems Analysis at the Naval Postgraduate School.
Stephanie Perez is the Founder & CEO of Perspective Fitwear, a company she co-founded with her husband, Kory, with the goal of developing a line of fitwear designed with the woman’s body in mind, and to help their customers feel both confident and comfortable. Stephanie is a collegiate athlete and Ironman triathlete. Prior to founding Perspective Fitwear, she worked in Merchandise Buying/Planning for Macy’s in New York City.